Ski jumper Karl Geiger, recently honoured as the “Skiing Athlete of the Year 2021” by German Ski Association, and German watch manufacturer Junghans are intensifying their partnership. As both sides announced in the run-up of the 70th Four Hills Tournament, Karl Geiger will be representing Junghans in the winter sports seasons 2021/22 and 2022/23 as brand ambassador.
Oberstdorf as the venue of the opening jumping of the Four Hills Tournament is quite appropriate for the cooperation of Karl Geiger and Junghans: In early 2021, Junghans accompanied the FIS Nordic World Ski Championships in Oberstdorf as official timing partner. Karl Geiger has been able to secure altogether four medals at the competition in his hometown Oberstdorf, including two gold medals with his team and the mixed team.
The Four Hills Tournament marks the beginning of a long-term cooperation between Karl Geiger and Junghans. This partnership, which will initially last until the end of the winter sports season 2023, includes several major international events such as the Ski Flying World Championships 2022 in Vikersund, Norway, as well as the FIS Nordic World Ski Championships in Planica, Slovenia, in 2023.
Success factor precision
“Ski jumping is all about precision, dynamism, and timing. No wonder Junghans watches fascinate me”, Karl Geiger, ski flying World Champion of 2020, gives his reasons for the cooperation. “We are delighted about the cooperation with Karl Geiger; he is the perfect brand ambassador for Junghans”, says Matthias Stotz, CEO of the Schramberg-based Uhrenfabrik. “In addition to his outstanding sporting successes, he is deeply rooted in his home and a popular figure beyond borders. For us as a company from the Black Forest, winter sports are rated high by tradition. Especially in ski jumping, precise timing at the take-off area and flawless technical execution are crucial – the same applies to our watches in a metaphorical sense. We wish Karl Geiger a good start into the season at the Four Hills Tournament and every success for the upcoming sporting events – in particular for the Winter Olympic Games in Beijing.”
Enthusiastic about sports by tradition
Junghans builds on a long-standing connection to top-class sports with this commitment: In the 1960s to 1980s, the company had accompanied many international top-class events setting new technical benchmarks in sports timing. Junghans has recently been involved as timing partner in the FIS Nordic World Ski Championships 2019 in Seefeld as well as in Oberstdorf in 2021. The company has donated an additional prize for ski jumping there: Those athletes that achieved the longest jump in the individual competition were honoured with the Junghans Award and a limited timepiece.